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In the
medical world, Abasia refers to the inability to control the
muscles of your legs and thus your ability to walk. In
business, Abasia refers to the inability to move your business
forward. Specifically, the Abasia Point is the inverse
relationship between total revenue from operation and net profit
percentage. In other words, net profit percentage will shrink
despite an increase in revenue. Issues such as “I just can’t
grow past x dollars a year”, or “my account receivables are way
out of control”, or “our operational performance is
inconsistent” are common indicators that the Abasia point has
been met and that control is slipping away. What should a
business owner do?
Recognizing The
Symptoms
Most
small business owners start out in a similar fashion. Being
very good at what they do, entrepreneurs one day decide to
venture off on their own, thinking that they will make things
better and make more money by themselves. The start-up is
usually modest, perhaps even in their garage or home. The
business starts to pick up and sales grow. At that point,
everything is in the owners’ head or on a few sheets of paper.
At first, sales growth is great but then, at a certain point,
net profits begin decreasing relative to increasing sales. This
point of diversion is called the Abasia Point. It is at this
point of growth where entrepreneurs begin to lose control of
their business. This leads to constant firefighting, leaving
virtually no time for planning, controlling, organizing, or
executing the business plan.
The Causes of the Abasia Point
In order to create a successful
business the owner needs to wear multiple hats. The primary hat
is that of the expert. This could be a mechanic, a welder, an
engineer or any other professional who decides that he or she
can perform the work better, faster, and smarter than others and
reap the tangible and intangible benefits of being in business
for himself. For entrepreneurs, this is usually a large hat
because that is where their comfort level is highest.
Yet as the business grows, the
business owner must begin to wear additional hats. The second
hat is that of the manager. It is the manager’s responsibility
to manage the day-to-day operations and tasks of running the
business which include hiring and firing the right people,
organizing and scheduling the work, ordering inventory and
supplies, and then actually doing and completing the work
according to the contract specifications.
The third hat is that of the
executive. In this hat resides the overall strategy for
developing the business, segmenting the company into productive
units, overseeing the entire organization, developing
subordinates who can assume responsibility for the successful
completion of day-to-day operations, and writing and achieving
the business plan.
Inherent weaknesses in the second and
third hat are the lack of planning and organization that
results in the company growing outside the scope of effective
control. Critical ratios such as gross profit margins, liquidity
ratios, and selling and general administrative expenses start
moving in the wrong direction. Owners frequently find themselves
fighting fires rather than focusing on strategic and business
development.
Development Phases of a
Company
There are five phases
of development of a company. The first three are
inherently different in nature than the last two. The first
three are linear and start with the Concept Phase. The second
stage is the Survival Phase that leads to the Transition Phase.
Typically the first three phases take about six to ten years.
The last two phases are circular in nature and and are the
Stabilization and the Growth Phase.
(Click here to see a
picture of the Five Phases)
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